An online store is a revenue engine — build it like one
Every friction point in an online store has a price measured in abandoned carts: a checkout that asks for too much, a page that loads slowly on mobile, a payment step that feels risky, a site that stutters the moment a promotion drives traffic. eCommerce is where design, performance, security and engineering all convert directly into revenue or the lack of it — which is exactly why it deserves more than a template and hope.
We build online stores as the revenue engines they are: fast, trustworthy, optimised for conversion, and robust enough to handle the peaks that matter most — the sale, the campaign, the seasonal rush when a crash is most expensive. It builds on our broader web development and SEO practices, so your store is built to be found as well as to sell.
What we build
Custom storefronts
Online stores designed around your products and customers, and around conversion — not forced into a generic template that fights your brand.
Payment integration
Secure payment gateways integrated properly, supporting the methods your customers actually want to use.
Inventory & catalogue
Product, inventory and order management that keeps stock accurate and operations sane as you grow.
B2B commerce
Account-based pricing, quotes, bulk ordering and the workflows B2B buying needs — not just a consumer cart with a login.
Integrations
Connections to ERP, accounting, shipping, marketing and fulfilment so your store is part of your operations, not an island.
Mobile commerce
Mobile-first storefronts, because that's where a large and growing share of purchases now happen.
Conversion and performance: where the money is made
The gap between an average store and a great one is mostly invisible details: how fast pages load on a real phone, how few steps stand between wanting and buying, how much the checkout is trusted, how easily customers find what they came for. Small improvements compound directly into revenue — shaving a step off checkout or a second off load time can move conversion measurably. We build with those levers in mind: fast performance (slow stores lose sales and rankings alike), streamlined checkout, mobile-first design, and clear product journeys. And we build so you can measure and keep improving, because the best conversion work is continuous, not one-and-done.
Payments and security: trust is the whole game
Customers hand over card details only if they trust your store — and a single security scare destroys that trust for good. We integrate payments securely and correctly, using established gateways and following the practices that keep cardholder data safe and your business on the right side of PCI DSS expectations. Beyond payments, an online store is a prominent target: we build with the secure-development discipline from our security practice, keep the platform maintained and patched, and can host it on monitored managed hosting. A store that leaks customer data doesn't just lose sales — it loses the business.
B2B commerce: not just a consumer cart with logins
Business-to-business commerce has fundamentally different needs, and treating it like a consumer store fails buyers. B2B demands account-specific pricing and catalogues, quote and approval workflows, bulk and repeat ordering, credit terms, and often integration with the customer's own procurement systems. We build B2B commerce that respects how businesses actually buy — reducing the manual quoting and order-taking that consume sales teams, and giving business customers the self-service they increasingly expect. Done right, B2B eCommerce is as much an operational efficiency as a sales channel.
Our process
Discovery
Your products, customers, operations and goals — and the platform decision (custom vs established platform) that genuinely fits, not the one that's easiest to sell.
Design for conversion
Store structure, product journeys and checkout designed around buying behaviour, reviewed before build.
Build & integrate
Development on solid foundations, with payments, inventory and operational integrations wired in and tested.
Test & harden
Cross-device testing, performance validation, security review and load testing for the peaks — before customers hit them.
Launch & optimise
A supported launch, then ongoing conversion optimisation and growth, because a store is never finished.
Frequently Asked Questions
Should we use a platform like WooCommerce or build custom?
It depends on your needs. Established platforms (built and secured properly) are excellent and cost-effective for many stores. Custom or heavily tailored builds make sense for unusual products, complex B2B workflows, specific performance or integration demands, or when the store is central to your business. We recommend based on what you actually need, not on what maximises our billable hours — sometimes an established platform is clearly the right call.
How do we improve our store's conversion rate?
Through the compounding details: faster load times (especially on mobile), a streamlined checkout with fewer steps, clear product journeys, trust signals, and removing friction wherever it hides. Then measure and keep improving — the best conversion gains come from continuous optimisation against real data, not a one-time redesign. We build stores to be measured and improved, not just launched.
Is my customers' payment data safe?
With correct implementation, yes. We integrate established, secure payment gateways and follow the practices that keep cardholder data protected and aligned with PCI DSS expectations. Critically, sensitive card data is handled through the gateway rather than stored insecurely on your systems. Payment security is non-negotiable — a breach here ends customer trust permanently.
Can the store handle a big traffic spike?
If it's built and hosted for it, yes — and we build for exactly those peaks, because a crash during your biggest sale is the most expensive downtime there is. We performance-tune, load-test before launch, and can deploy on scalable infrastructure that grows with demand. The stores that fall over on Black Friday are the ones nobody planned for the spike; we plan for it.
Do you build B2B as well as consumer stores?
Yes, and we build B2B properly — account-based pricing, quotes and approvals, bulk ordering, credit terms and procurement integration, not just a consumer cart with a login bolted on. B2B buying is genuinely different, and stores that ignore that frustrate business customers. Good B2B commerce is both a sales channel and an operational efficiency.
Can you integrate with our inventory, ERP or shipping systems?
Yes — a store disconnected from your operations creates manual work and errors. We integrate with ERP, accounting, inventory, shipping and fulfilment systems so orders, stock and data flow automatically. This operational integration is often where the real efficiency gains are, beyond the storefront itself.
Will the store be good for SEO?
Yes — eCommerce SEO is a specific discipline (product and category page optimisation, structured data, site architecture, performance) and we build it in, since being found is half the battle for an online store. Our SEO team handles ongoing optimisation and growth. A beautiful store nobody can find doesn't sell.
How long does it take to build an online store?
It varies with complexity — a focused store on an established platform is faster than a custom B2B commerce build with heavy integrations. After discovery we give a realistic, scoped timeline. As with any build, content (product data, imagery, descriptions) is often the pacing factor, so we plan for that up front rather than being surprised by it.
WooCommerce and other platform names are trademarks of their respective owners, used descriptively. PCI DSS is a payment-industry security standard. Xcodefix Global is an independent development firm; all work is original.