Where Standard Chat Widgets Fall Down
Chat has been bolted onto websites for years, and the same complaints keep surfacing from the businesses running it:
- The widget is answered enthusiastically for a fortnight and then ignored
- Conversations sit in a tool nobody keeps open during the working day
- Visitors are pushed into a channel that suits the business, not them
- Anything arriving out of hours is effectively lost
- Chat history lives apart from form enquiries and phone callbacks
- The team has no idea who they are talking to or what brought them