What Building It Yourself Actually Involves
Teams who set out to build a messaging business usually underestimate what sits beneath the send button:
- Carrier and operator relationships that take months to establish
- Routing that has to survive an operator having a bad afternoon
- Regulatory registration work that changes without much warning
- Delivery reporting your customers will question line by line
- A customer-facing panel, billing, and support tooling around it
- Round-the-clock operational cover for something businesses depend on