The Usual Leaks in a Lead Process
Very few businesses lose leads dramatically. They lose them in small, unremarkable ways that nobody is quite responsible for:
- A form is started, abandoned halfway, and never seen by anyone
- An enquiry arrives at midnight and is read three days later
- Chat threads live in one tool and form submissions in another
- The person replying has no idea what the prospect was looking at
- A callback request is noted on paper and forgotten
- Nobody can say how many enquiries actually arrived last month