What Gets in the Way
Partners who try to add WhatsApp messaging to their offering tend to run into the same obstacles, none of which are about technology:
- Official business access involves approval, not just a signup form
- Each customer has to be onboarded rather than simply switched on
- Business verification is unfamiliar territory for most end customers
- Message templates and policy rules are strict and actively enforced
- Running it alongside SMS means reconciling two separate vendors
- Getting it wrong risks the customer’s account rather than yours