Where Conventional Analytics Leaves You
Standard analytics packages were built to summarise traffic after the fact. That leaves a familiar set of gaps for teams who need to act on what they see:
- Reports describe last week, not the visitor reading your pricing page now
- High-intent visits look identical to accidental ones in a traffic chart
- The people who study your site most closely stay anonymous
- Chat, forms and messaging apps each hold a separate fragment of the story
- Consent banners and tracking prompts cost you data and goodwill
- Every additional tool is another vendor, another login and another bill