What Goes Wrong Without It
Partners who resell without real control over branding and economics tend to discover the same problems, usually at renewal:
- Customers believe they are buying from the platform, not from you
- Pricing is dictated, so margin is whatever is left over
- You provide the support but the provider owns the relationship
- You cannot package the service with your own work
- Your customer list is visible to a company that also sells directly
- Years of effort build an asset that belongs to somebody else