The Operational Reality Behind Bulk SMS
Sending one message is trivial. Running a service other businesses depend on is not, and the difficulty is concentrated in places that are easy to overlook:
- Routes degrade without notice and have to be managed continuously
- Transactional traffic cannot queue behind a promotional campaign
- Delivery reporting is scrutinised whenever anything goes wrong
- Sender identity and template rules are administrative but unavoidable
- Volume arrives in spikes rather than at a convenient steady rate
- Customers expect somebody to answer at three in the morning