Business messaging without the fragmentation
Most businesses accumulate messaging piecemeal — one provider for SMS, another for WhatsApp, a spreadsheet for compliance, separate logins for each, and no single view of what's being sent or delivered. It's inefficient, hard to manage, and impossible to reason about. Messaging Hub consolidates it: SMS and WhatsApp Business API in one platform, with compliance built in, panels for non-technical teams, and clean APIs for developers.
It's a real production platform — we built and operate it, and it underpins our SMS, WhatsApp and OTP services. And because it's multi-tenant and white-labellable, it's not just for sending your own messages: agencies and entrepreneurs run their own branded messaging businesses on it.
What Messaging Hub does
Send at scale
High-throughput transactional and promotional messaging with the routing and reliability volume sending demands.
APIs & integration
Clean REST APIs to send messages from your applications, plus webhooks for delivery status and inbound messages.
Management panels
Web panels for teams to send campaigns, manage contacts and templates, and view reports without writing code.
Multi-tenant
Run multiple independent accounts under one platform — for departments, clients or sub-resellers, each isolated.
White-label
Brand the panels as your own, so you can offer messaging under your name rather than ours.
Compliance built in
DLT and template handling integrated, so compliant sending is part of the platform, not a separate chore.
The channels that matter
SMS remains the universal channel — it reaches every phone, gets read fast, and is the backbone of OTP, alerts and transactional messaging. Messaging Hub sends it with quality routing, failover and DLT compliance for the Indian market. WhatsApp Business API adds rich, conversational, two-way engagement on the channel much of the world lives in — templates, media, chatbots and multi-agent support. Having both in one platform means you use the right channel for each job — SMS for the OTP that must arrive, WhatsApp for the conversation that should engage — without juggling separate providers and separate logins.
White-label and multi-tenant: run your own messaging business
This is what sets Messaging Hub apart from a simple sending API. The platform is multi-tenant and white-labellable, which means you can run entirely separate, isolated accounts under one system and brand the whole experience as your own. Agencies use it to offer messaging to their clients under their brand; entrepreneurs use it to start a messaging reseller business without building the platform themselves; larger organisations use it to give departments or subsidiaries their own isolated messaging. You get the platform, the panels and the APIs as your product — we stay invisibly behind it. It's infrastructure you'd otherwise spend a fortune and a year building.
Built for developers
Messaging is usually something a developer has to integrate, so the API experience matters. Messaging Hub offers clean, well-documented REST APIs that make sending a message a quick integration rather than a fight — send endpoints, delivery-status webhooks, inbound-message handling, and the things developers actually need. Whether you're adding OTP to a login flow, notifications to an e-commerce checkout, or reminders to a booking system, the integration is straightforward. And where you want custom work, our software team can build it directly against the platform they know intimately.
Who it's for
- Businesses sending at volume — OTP, alerts, notifications and campaigns — wanting one reliable platform for SMS and WhatsApp.
- Developers needing clean messaging APIs to integrate into their applications.
- Agencies wanting to offer branded messaging services to their clients.
- Entrepreneurs looking to run a messaging reseller business on ready-made, white-label infrastructure.
Frequently Asked Questions
What channels does Messaging Hub support?
SMS and WhatsApp Business API in one platform. SMS is the universal, reaches-everyone channel for OTP, alerts and transactional messaging; WhatsApp adds rich, two-way conversational engagement. Having both together means you use the right channel for each job without juggling separate providers, logins and reports.
Can I use it just as an API, or is there a panel too?
Both. Developers get clean REST APIs with delivery webhooks and inbound handling for programmatic sending; non-technical teams get web panels to run campaigns, manage contacts and templates, and view reports without code. Most customers use both — the API for application-triggered messages, the panel for team-run campaigns.
What does "white-label" and "multi-tenant" mean here?
Multi-tenant means you can run multiple independent, isolated accounts under one platform — for departments, clients or sub-resellers. White-label means you can brand the panels and experience as your own. Together they let you offer messaging as your product, with us invisibly behind it — which is how agencies and entrepreneurs run their own branded messaging businesses on the platform.
Can I start a messaging reseller business on it?
Yes — that's a core use case. Rather than spending enormous time and money building a messaging platform, you use ours white-labelled: your brand, your customers, your pricing, isolated tenant accounts, with the underlying infrastructure and compliance handled. It's ready-made infrastructure for a messaging business. We'll walk you through the model and setup.
Is DLT and regulatory compliance handled?
Yes — DLT and template handling are built into the platform for the Indian market, and our dedicated DLT/TRAI compliance service can manage registrations end to end. Compliant sending is part of the platform rather than a separate chore you have to bolt on, which is what keeps your messages actually delivering.
How reliable is delivery?
The platform uses quality routing with failover, and gives you real delivery reporting — sent, delivered, failed per message — so you can see actual delivery rather than take it on faith. Reliable delivery depends on routing quality, compliance and correct configuration, all of which the platform is built to get right. Where messages aren't arriving, the reporting shows you why.
Can it integrate with our existing systems?
Yes — via the API it connects to your CRM, e-commerce platform, booking system or custom application to trigger messages from events automatically. Event-driven, integrated messaging is far more effective than manual sending, and where you need custom integration our software team can build it directly against the platform.
Do you handle OTP specifically?
Yes — OTP is a first-class use case, and our 2FA/OTP API is built on the same platform, optimised for the speed and reliability authentication messages demand. If OTP is your primary need, that's the focused entry point; Messaging Hub is the broader platform it sits within.
WhatsApp is a trademark of Meta Platforms, Inc.; access to the WhatsApp Business API is subject to Meta\'s approval and policies. DLT/TRAI refer to India\'s telecom regulatory framework. Xcodefix Global builds and operates this platform.